A good overview of some of the new Surface hardware that was announced.
A little more on whats under the hood of the Surface Pro X, Surface Pro 7 and Laptop 3.
As handy as the Pro 7 looks. The Laptop 3 15″ looks more useful to me. The bigger screen and discrete GPU are big pluses. Along with a design allowing service. That goes a long way towards peace of mind in the future.
What was announced was all a little ho hum. Even the presenters seemed a little non plussed although it did get better. I did only watch the edited presentation though.
World’s worst kept secret. Google Pixel 4.
Pricing here in Australia is ok. Although for just a little more theres the iPhone 11.
Its an alright update. Apple seems to have jumped ahead in terms of lens but it’ll be interesting to see if the Pixel keeps its photo crown.
The jury is out on gesture controls. Its nice to not see a notch. Is it enough to make a mark even in the Android market? The 3a. I’m just saying.
Being where I am, we only got the revised Nest Mini and Nest Wifi. Good iterative updates. The Nest Wifi inheriting smart speaker functionality is a no brainer.
Unfortunately Australia doesn’t get the Pixelbook Go. This is positioned more as a regular device where last years ambitious tablet went down in flames.
I don’t know that Google weren’t wrong in what they wanted the tablet to be. Its just that it was half baked, going by the reviews. Microsoft are having a tilt at this with the Surface Pro X. The Pro X may go over better as Microsoft are pushing aggressively and it is running Windows.
Thats all folks.
Addendum. As of time of writing. Google and retailers are doing $150 redeemable vouchers on the Pixel 4.
The Surface Neo has floated around Microsoft’s design studio for some time. This looks like Microsoft’s wildest bet. The demonstration was extremely hand wavy but showed the use cases.
Actual hardware details are scant. The promo video showing that it runs Intel so compatibility should be no problem. A customised OS to handle the 2 screens, Windows 10X. Apparently its pronounced, Windows ten ten?
The interesting part is the Windows UI customisation to the magnetic keyboard. The LCD panel switching to a track pad mode or a minimised screen / Touch Bar depending on where the keyboard sits.
Given the small size and internals, the battery life will be key. This looks pitched at a similar market to the Surface Go. The Go has been popular but one of the key knocks has been poor battery life.
Its an intriguing device nonetheless. Able to meet a wide variety of use cases while still being super portable.
The issue will be, will it find an audience. Where the Go neatly filled the low end, affordable portable niche. The Neo is likely going to fall between the Go and the regular Pro.
Again, price will be a major factor. Especially when the customer hears that the keyboard and Surface pen costs extra. (Pure conjecture but thats how the Surface Pro has rolled.)
Then for the almost “One more thing” moment. Don’t call it a comeback. Panos Panay jokingly had something left to announce.
It wasn’t presented as a phone.
Given how mature the smart phone market is. Microsoft having learnt a lesson from their first go round has partnered with Google. The special sauce being the work to allow Android to work with a dual screen UI.
It’ll be interesting to see just how much work was done. I’ve no doubt that Microsoft will have a uniform user experience within its own apps. But how soon does the UI fall apart as disparate Android apps are loaded.
The over arching issue here is development. Theres disparate versions of Windows on different architectures and then theres Android. I know Microsoft has been working hard on platform agnostic development tools.
Successfully so. At this point, they’ve managed to claw back a lot of developer mindshare. Delivering great open technology and tools. Even building Windows out as a developer OS. Can I get a high five for WSL!
However they’re all very different paradigms. Some like Windows 10X and the dual screen Android UI still in development.
To be successful, these products need to find an audience. Microsoft themselves have productivity covered. But a healthy App Store is needed. Even if its just to convert a sale.
Microsoft has always been a leader in development tools. So much so, that Windows always led in the desktop OS wars. Winning developer mindshare allowing it to dominate business and consumer markets with software alone.
However the computing landscape is very different today. The ubiquitous computing platform isn’t a desktop computer. <Billie Eilish>Duh</Billie Eilish>
At the core, each target platform has its own particulars and APIs / tool sets. Microsoft has clearly said they want developer input. The problem will be just how much work is involved in delivering to all these different devices and will it be worth it.
Users want a good selection of apps. Developers want a large paying user base to sell to. The issue is kick starting an App Store which has neither.
Third party developers will be faced with deciding on what to deliver to. Its a similar problem that Apple has been trying to address. Although from a very different angle.
Even Apple has struggled. When they have the advantage of a more uniform product set and significantly more control over those products. Along with one of the biggest App stores and largest paying user bases focused almost exclusively on the iPhone.
With Swift and unified APIs, Apple are hoping to make delivering macOS and iPadOS simpler and easier. Enough so as to entice iOS developers to broaden these smaller markets.
Microsoft has yet to address any of this in a significant way. Maybe the next Build ? If they can develop this into a platform then they can leverage those sweet sweet subscription services.